01 · The air conditioners2015
The air conditionersAn air conditioner unit on the left with a low price, the same unit on the right with a higher price, and an arrow carrying it across. Heat bars rise behind the right side.cheapexpensive

Bought where they were cheap. Sold where it was hot. I was fourteen.

02 · Forty DMs2021
Forty DMsA grid of 40 small chat bubbles. 39 are faint grey outlines. One is filled with accent colour, with a dashed line dropping to a label reading one reply.one reply

Forty DMs a week. One founder answered.

03 · Six internships2021
Six internshipsA row of twenty doors. Fourteen are closed and grey. Six are open with accent-coloured light spilling through, showing that six out of many attempts succeeded.6 of 20

Six internships. A lot more no than yes.

04 · Ten dollars2021
Ten dollarsA coin labelled $10 on the left, with progressively larger tokens growing to the right, showing ten dollars turning into activity.$10entry ticket

Ten dollars and a CEX account. That was the entry ticket.

05 · The year Mercle had $100K2023
The $600K saveA fuel gauge with needle near empty at $100K, then the same gauge with needle near full at $600K.EF$100KEF$600K

The company had $100K left. I built the thing that brought in $600K.

06 · Fuss2025
Coming apartA geometric shape breaking into pieces, fragments drifting outward.no runway

Couldn't find PMF. Team fell apart. Closed Fuss.

07 · What I got wrong2026
What I got wrongA line climbing, then dropping sharply, then a faint dotted line continuing past the drop.

I got overconfident. It cost me. I kept building anyway.

Beware of larps and hire someone who executes.