Krate

aka Rohan

Growth Marketer

A beautiful thing about marketing - You sell what you believe in.

I am good at product GTM, BD and Narrative Engineering.

15M+
combined views
X, LinkedIn, IG
$370K
single campaign
revenue
20K → 130K
Twitter
Mercle
1,300+
leads sequenced
Trezu
Product Led GTM | Marketing | Social Media | Attention Framework Creation | Community/Culture Building | AI First Operator | Influencer Marketing | Video Production | Paid Ads | GTM aligned BD/Sales |
Trezu
Fuss
Mercle
Blockverse
Testbook
15M+
combined views across X, LinkedIn, Instagram
20K → 130K
Twitter
Mercle
3K → 35K
Discord
Mercle
28K → 45K
Twitter
Testbook
70K → 100K
LinkedIn
Testbook
MercleOct 2023 – Aug 2025
–Built and scaled communities (20K→130K Twitter, 3K→35K Discord), created UGC content pipelines, and crafted Mercle's entire narrative around the consumer app
–Was the face of Mercle on Twitter. Led multiple revenue-generating campaigns. Got viral 3-4 times
TestbookJun 2022 – Dec 2022

GTM Internship

I cooked. Period.

–Testbook had 25K+ followers, 8-10 likes per post. Inactive/bot followers, irrelevant content. I was brought in to fix it. Made Testbook the 2nd most engaging EdTech page after Physics Wallah
–Competitive research on 20+ EdTech competitors. Moment marketing, Hinglish content for tier 2-3 cities
–Content created during my tenure continues to be reused by Testbook today
“If you ask me a GTM strategy today, I would probably try to sit and trade memecoins all day. Because GTM is not a one-week work, but a series of steps you take to achieve the goal.”
$370K
MBADGEs campaign
$250K
raised via NFTs
$200K+
BD/sales revenue
$150K+
distributed via B2B deals
TrezuJul 2026 – present

Business Development and GTM

–Sequenced more than 1,300 leads
–Talked to 30+ teams for product discovery and insight collection
MercleOct 2023 – Aug 2025
–Not offchain Discord/Twitter shitshow. We brought liquidity for protocols
–Users received more than $150,000 as airdrops, company received more than $200,000
BlockverseOct 2022 – Oct 2023
–GTM across 10+ clients on Sui, Aptos, Solana, EVM
–Client strategy, go-to-market plans, B2B partnerships and CRM
–Sales via LinkedIn/Twitter with pitch decks
–Brought in clients/revenue for the agency
–Led founder-led comms and acted as founder's office
–Content creation adjusted biweekly
1,300+
leads sequenced
10 hrs/week
coordination overhead removed
0 → 1
BD infrastructure built from nothing
TrezuJul 2026 – present

Business Development and GTM

$72M AUM.

–Nothing existed before. Built the internal BD dashboard, the CRM flows, and sequenced more than 1,300 leads
–The dashboard pulls real-time BD numbers, insights from different teams, summaries, demos and resources into one place, dynamically
–Killed the marketing-to-BD barbell. Roughly 10 hours a week of juggling and confusion gone for founders and the marketing team
MercleOct 2023 – Aug 2025
–Built end to end community management tools for Discord and Telegram
Claude skills (5+)
Progressive prompting, image gen, video gen. Built from scratch.
MCP integrations
Extensive use of MCP servers to use tools that take months to learn.
100+
creators activated
1M+
views from creators
2 weeks
campaign length
AiraaDec 2025

Freelance

–Influencer marketing and UGC
–100+ creators activated, 1M+ views, two week campaign
BlockverseOct 2022 – Oct 2023
–100+ influencer cold outreach across Sui, Aptos, Solana, EVM
30+
VCs and accelerators pitched
<$10K
grants and angels
Frontend, UI/UX, product
shipped solo
FussOct 2025 – May 2026

Co-founder

–An app to bet on narratives and attention. Fullstack app made using claude code
–Built the frontend. Designed the UI/UX. Worked on product architecture
–Pitched 30+ VCs and accelerators, many second meetings. Got grants from Superteam and angels. Did not find PMF. Called it
Clawback
Agent to agent therapy system. A fun vibecoded for Openclaw agents.
AI video generation
Experience in building AI video generation using tools like Flow, HailuoAI, Sedance, RunwayLM.

Early Work

Grade 9 onwards

6+ internships in web2. Ghostwriting, Social Media Marketing, Partnerships.

Started selling refurbished ACs in grade 9. Cold DM'd unicorn founders in web2. Worked for a Canada-based startup managing newsletter and social media. Then a B2C company selling old cars. Started web3 in 2021 flipping NFTs and buying Doge. Always building, always shipping.

Experience

Trezu· Business Development and GTM
Jul 2026 – present

$72M AUM. Built the BD infrastructure from scratch: dashboard, CRM, and 1,300+ sequenced leads. Also leading GTM and content.

Fuss· Co-founder
Oct 2025 – May 2026

Built the frontend, designed the UI/UX, and worked on product architecture. Pitched 30+ VCs and accelerators. Got grants from Superteam and angels. Did not find product-market fit, so we shut it down.

Airaa· Freelance
Dec 2025

Influencer marketing and UGC. 100+ creators, 1M+ views.

Hyperliquid ecosystem business· Freelance
Oct 2025 – Dec 2025

Led GTM. Multiple viral posts.

Mercle· Core, led GTM & BD
Oct 2023 – Aug 2025

Onchain quests, BD, Twitter, Discord, community tooling.

$800K+ across campaigns, NFT raise and B2B deals.

Blockverse· GTM
Oct 2022 – Oct 2023

First web3 job. 10+ clients on Sui, Aptos, Solana, EVM. Client strategy, GTM plans, B2B partnerships and CRM, 100+ influencer outreach, sales via LinkedIn and Twitter with decks.

Testbook· GTM Internship
Jun 2022 – Dec 2022

EdTech, $37.2M valuation. Twitter 28K to 45K, LinkedIn 70K to 100K in 6 months.

inversebrah once captured me. It's a flex ngl.

@inversebrah13.1K views
Featured in inversebrah tweet - krate mentioned by inversebrah