Proof of Work

Krate

aka Rohan

Marketing is a momentum's game. Period.

Who is to define my role? Though I am good at Marketing, BD and everything crypto growth.

krate/skills
CORE
Product Led GTMMarketingSocial MediaAttention Framework CreationCommunity/Culture BuildingAI First OperatorInfluencer MarketingVideo Production
AI-NATIVE · 6 MONTHS
▶
Yolomarkets
An app to bet on narratives and attention. Fullstack app made using claude code.
product
▶
Clawback
Agent to agent therapy system. A fun vibecoded for Openclaw agents.
product
◆
AI video generation
Experience in building AI video generation using tools like Flow, HailuoAI, Sedance, RunwayLM.
creation
▼
MCP integrations
Extensive use of MCP servers to use tools that take months to learn.
infra
›
Dune
Onchain analytics, data workflows
data
›
Figma
Design interfaces without leaving the workflow
design
›
Google Suite
Docs, sheets, calendar, mail
ops
■
Claude skills (5+)
Progressive prompting, image gen, video gen. Built from scratch.
skills
◆
AI content workflows
Scripting, image gen, production pipelines. AI-first everything.
workflow
everything runs through AIClaude · Cursor · Hailuo · Runway · Pika · Midjourney · Gemini

Before I start, I was featured in an inversebrah tweet capture. It's a flex ngl.

@inversebrah13.1K views
Featured in inversebrah tweet - krate mentioned by inversebrah

Experiences

Yolomarkets

2025 — Present

Co-founder

product
vibecoded
full-stack

An app to bet on narratives and attention. Fullstack app made using claude code.

TwitterWebsite

Mercle

Oct 2023 — Aug 2025

Core/Early Employee — Led Marketing, Growth & BD

$370K
MBADGEs revenue
$250K
raised via NFTs
$200K+
BD/sales revenue
130K
Twitter (from 20K)
35K
Discord (from 3K)
$150K+
airdropped to users

Mercle is now building a proof of personhood solution. But it was not always building this. Being one of the core/early employees, I can lay out the journey.

Not offchain Discord/Twitter shitshow. We brought liquidity for protocols. Locked in clients like XION, Linea, Movement Labs, Vaultcraft. Users received more than $150,000 as airdrops, company received more than $200,000.

Scaled from 20,000 to 130,000 followers. Was the face of Mercle on Twitter and everywhere. Got viral 3-4 times.

If you ask me a GTM strategy today, I would probably try to sit and farm airdrops. Because GTM is not a one-week work, but a series of steps you take to achieve the goal.
One-time revenue-generating campaign. Content creation, KOL onboarding (3-4, organic growth), user feedback loop and UX changes per observing hours of user actions on the app.
Minted by around 2,000 minters. It all compounds, from MBADGEs (onchain liquidity sourcing) to proof of personhood narrative.
Onchain reputation-based review system for pre-TGE and post-TGE projects.
Scaled Discord from 3,000 to 35,000 in 6 months. Though Discord should not even exist in crypto. Twitter is the biggest platform.

Many more things at Mercle. We got viral 3-4 times and it was fun.

Blockverse

Apr 2022 — Oct 2023

GTM across 10+ clients on Sui, Aptos, Solana, EVM

10+
clients
100+
influencers
Client strategy, go-to-market plans, content creation (adjusted biweekly), B2B partnerships and CRM, 100+ influencer cold outreach, sales via LinkedIn/Twitter with pitch decks.

Handshake: B2B partnership platform, 2021-2022.

Decypher AI: wrote newsletters, scripted and shot reels on camera.

Testbook

EdTech — $37.2M valuation

Social Media, Design, Content

28K
→ 45K Twitter
70K
→ 100K LinkedIn
6mo
both platforms

I cooked. Period.

Testbook had 25K+ followers, 8-10 likes per post. Inactive/bot followers, irrelevant content. I was brought in to fix it. Made Testbook the 2nd most engaging EdTech page after Physics Wallah.

Competitive research on 20+ EdTech competitors. Tier 2 and tier 3 city audience. Desi content, trending memes, Hinglish, nationalist infographics. Moment marketing.
Employer branding for CMO. Human-centered pictures with creative placard holding. Moment marketing for Diwali and Independence Day carousels.
Infographics, Twitter threads, LinkedIn posts, memes. Content created during my tenure continues to be reused by Testbook today.

Earlier Work

Grade 9 onwards

6+ internships in web2 — Ghostwriting, Social Media Marketing, Partnerships

6+
internships
Started selling refurbished ACs in grade 9. Cold DM'd unicorn founders in web2. Worked for a Canada-based startup managing newsletter and social media. Then a B2C company selling old cars. Led ghostwriting, social media marketing, and partnerships across edtech to fintech. Started web3 in 2021 flipping NFTs and buying Doge. Always building, always shipping.